New Tories....New Gimics

As Labour ups and leaves Manchester, a pretty successful conference behind it, a rumbustuous future still ahead, the Conervative Cameroonies are on their way to Bournemouth. Just to give them a bit of extra momentum, most papers and news organisations today are weighing in with the fact that Cameron's lead in the polls has slipped drastically and that it is because people don't know what he stands for. Which is unfair because he clearly stands for getting in to power, and doing nice things for the environment. However, this week is an important time for Cameron, especially as the man he models himself on - Tony Blair - did so triumphantly, if rather hollowly, at his own conference.
The Tories have got some big hitters, none bigger than American Senator John McCain; Labour had past president Bill Clinton, the Tories have got possible future president McCain - now there's a nice irony. They have also apparently got a lot of new gizmos and interactivity - just to counter those rumours that they are all style over substance! And there's no more brilliant example of the Tories' cringe-making move into the internet age than the new 'webcameron'!! Go on, steel yourselves, and have a look at it here. I love the studied informality of that video, where 'call me Dave' keeps getting interrupted by his kids calling out. Because you see, Dave's a regular guy, not really au fait with all this technology otherwise he'd have told his kids to piss off while Daddy records an important message! But, hey, we love our leaders to be normal, on the job fathers. Isn't that why Tony Blair used to greet the press with a huge mug of tea empblazoned with the word "Dad"?! Poor, stiff old Gordon hasn't got a chance in the new world of touchy feely politicians - he really does look as if he'd prefer to talk about politics rather than his inner self. Think I'm beginning to warm to the guy!


C H Daly said…
Completely seriously, testament to Brown's genuine desire to keep his family out of the spotlight came just 15 days after the Christmas of 2001 when and his wife had their first baby,Jennifer Jane, die in their arms. There weren't endless interviews or restless Paps, just genuine national concern for the man. Two years later the pain of 2001 was muted when John was born and a nation broke into smiles. This wasn't a spin-doctor organised press campaign from No 10, it was a genuinally good man finally being dealt a decent hand in life.

Brown ,bizarrely, as the would-be PM is interested in talking politics and while he has a far more natural and quiet approach to dealing with being in the public eye; I think that opponents will be surprised at just how well he speaks to the nation and for the nation in the months, and indeed years, to come.

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