Monday, January 07, 2008

Brown's new Aide

One of Gordon Brown's great boasts, after the era of spin, was that he wouldn't succumb to dark arts himself. After all, here was a man who it was very difficult to spin, and whose great strength would be that what you see is what you get. But prime ministers need help from whatever quarter they can get it, and the PM today announced the appointment of his new 'Principal Political Adviser'. And the lucky winner? Step forward media and PR man Stephen Carter, straight from his post as CEO of the, er, PR firm Brunswick. They don't get much more senior than that in the spinning world! And you can see here for the inevitable Guido Fawkes diatribe!

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